Tsim Sha Tsui · Hong Kong
Harbour City
Shop 2217–8, Level 2, Gateway Arcade, Harbour City, Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong
24Auro · Golden beauty
The gold
standard of
beauty.
Discover luxury skincare and beauty devices in Hong Kong and Macau, selected for your personal ritual.
Explore our world01 / Our world
The curation
philosophy.
We bring together distinctive skincare brands and beauty technology, chosen for their formulations, their sensorial character and their place in a personal ritual.
Inspired by gold. Chosen around you.
The story of 24Auro
Gold, pearl, truffle, caviar, diamond and platinum have long been associated with beauty and with care. 24Auro takes them as its inspiration and curates a selection in which each element gives a formula its character, while the complete formulation around it does the daily work of hydrating, conditioning, smoothing and brightening. The name itself looks to 24-karat gold, the purest form of the element that started the idea.
A destination is somewhere you go for a considered experience. At 24Auro that experience is the personal protocol: a conversation about your skin, a considered selection with a reason for each step, and a written home skincare guide so the routine is clear when you are on your own. Every recommendation is chosen with purpose, and every person is given the time and guidance to find what is right for them.
A considered selection
APEIROGOLD ELEMENTSTELOSINAURARIUS
02 / Precious elements
Rare elements.
Remarkable character.
Gold, pearl, truffle, caviar, diamond and platinum. Discover the ingredients that inspire our selection, and the complete formulations behind them.
0124K gold
What it is. Gold of 24-karat purity, the element that inspired the destination and its name. The karat figure describes the purity of the gold used; the amount present in any formula is separate, and is set by that formula's own composition.
In a formula. Fine gold particles, listed as a cosmetic colourant and skin-conditioning ingredient. They catch and diffuse light for a luminous, softened look — the golden shimmer in the jar and the glow on the skin.
What it contributes. Gold is part of a product's visual and sensorial identity. The benefit of a gold formula comes from the complete formulation around it: the humectants, emollients, botanicals and actives chosen for hydration, conditioning, smoothing or radiance.
02Pearl
What it is. Finely milled natural pearl — mostly calcium carbonate with conchiolin, the protein that binds a pearl's layers, and trace minerals.
In a formula. Pearl powder, whose fine light-reflecting particles diffuse light so skin looks more even and luminous.
What it contributes. A soft, even-looking, luminous finish. Pearl is chosen for radiance formulas and layers naturally with gold.
03Truffle
What it is. Extract of black or white truffle, an ingredient prized in the culinary world and, in skincare, valued for its richness.
In a formula. A concentrated infusion that conditions and softens and gives a formula its nourishing, luxurious feel. Some truffle formulas are designed to create a gentle warming sensation as part of the experience, which your adviser explains before use.
What it contributes. Comfort and nourishment, on the face and on the body, for skin that feels dry or tired.
04Caviar
What it is. An extract of sturgeon roe, rich in proteins, amino acids, fatty acids and phospholipids.
In a formula. A skin-conditioning ingredient that softens and helps the skin hold moisture, so it looks smoother and more comfortable.
What it contributes. The intensive, cushioning side of renewal formulas designed for several weeks of consistent use.
05Diamond
What it is. Finely ground crystalline carbon, used here for its optics.
In a formula. Diamond powder whose tiny facets reflect light so skin looks brighter and smoother. The effect is optical, on the surface of the skin, and visible on the day.
What it contributes. Polish and brilliance, which is why diamond is chosen for the eye area and for occasions, and pairs naturally with vitamin C and pearl.
06Platinum
What it is. A precious metal rarer than gold, used in very fine particle form.
In a formula. Platinum powder, listed as a skin-conditioning ingredient, catching the light for a subtle silvery radiance. The firmer, smoother feel of a platinum formula comes from the complete composition around it, including silicate film-formers that give a temporary tightened look, firming botanicals and humectants.
What it contributes. The signature of the most advanced firming formulas: a more defined-looking contour along the jaw, cheek and neck, read over consistent use.
Explore the ingredient glossary
Precious elements
24K gold
Fine particles of 24-karat gold, listed as a cosmetic colourant and skin-conditioning ingredient. The particles catch and diffuse light for a luminous, softened look. Gold is part of a product's visual and sensorial identity; the benefit of the product comes from the complete formula.
Pearl
Finely milled natural pearl — calcium carbonate with conchiolin and trace minerals. Its light-reflecting particles diffuse light so skin looks more even and luminous. Chosen for radiance formulas and the finishing step.
Truffle
Black or white truffle extract, used as a concentrated infusion in richer formulas. Conditions and softens, and gives a formula its nourishing, luxurious feel. Found in comforting formulas for the face and the body.
Caviar
Sturgeon roe extract, rich in proteins, amino acids, fatty acids and phospholipids. A skin-conditioning ingredient that softens and helps the skin hold moisture for a smoother, more comfortable look. Found in intensive renewal formulas.
Diamond
Finely ground crystalline carbon whose facets reflect light so skin looks brighter and smoother — an optical effect on the surface of the skin, visible on the day. Chosen for the eye area and for occasion formulas.
Platinum
A precious metal in very fine particle form, listed as a skin-conditioning ingredient, catching the light for a subtle silvery radiance. The signature of the most advanced firming formulas, where the firmer feel comes from the complete composition.
Hydration and comfort
Glycerine
A clear humectant that is also part of the skin's own moisturising system. It binds water and holds it at the surface, keeping skin hydrated, soft and supple. One of the most widely used hydrating ingredients in skincare.
Hyaluronic acid
A large sugar molecule that occurs naturally in the skin and holds many times its own weight in water. As a humectant it binds water at the surface so skin looks plumper, smoother and more dewy; hydrolysed fragments are used to hydrate the upper layers.
Collagen and plant collagen
Collagen, the main structural protein of skin, prepared for cosmetics as a fine powder, and plant proteins chosen to mimic its moisturising effect. On the surface both act as humectants and film-formers, binding water and drying to a smooth, flexible film so skin looks plumper and smoother.
Oat kernel extract
Rich in beta-glucan, a moisture-binding sugar, with oat proteins and lipids. Forms a soft, moisture-holding film that leaves skin feeling comfortable and calm. Chosen for formulas designed for skin that is easily upset.
Allantoin and glucomannan
Allantoin, originally from the comfrey plant, helps the skin hold moisture and feel calm. Glucomannan, from konjac root, binds moisture and gives masks a cushiony, jelly-like texture. Found in comforting formulas used after treatment steps.
Plant oils and butters
Jojoba oil
A liquid wax whose structure closely resembles the skin's own sebum. It spreads easily, absorbs with a light, non-greasy feel and leaves a protective, moisture-holding layer. Found across cleansing, moisturising and body formulas in the selection.
Sweet almond oil
A mild plant oil rich in oleic and linoleic fatty acids and vitamin E. Smooths, conditions, helps the skin hold moisture and gives a comforting slip. Chosen for formulas designed for dry and normal skin.
Rosehip oil
A lightweight oil pressed from wild rose fruit and seeds, rich in linoleic and linolenic fatty acids and naturally containing carotenoids. Absorbs quickly and supports a smooth, even-looking surface. Chosen for nourishment without weight.
Evening primrose oil
Rich in gamma-linolenic and linoleic fatty acids that support the skin's natural moisture barrier, so dry skin holds water and feels calmer. Found in formulas for dry, reactive skin and the eye area.
Shea butter
A rich plant butter of oleic and stearic fatty acids with vitamin E and plant sterols. Fills the gaps between surface cells, softens and leaves a protective layer that slows water loss. Chosen for dry, rough skin and for the body.
Botanicals
Witch hazel water
A distilled water from the leaves and bark of the witch hazel shrub, naturally containing tannins. Astringent: it gently tightens the feel of the surface and reduces the look of surface oil, so skin feels fresh and pores look refined. Found in toning formulas.
Chamomile
Chamomile flower extract, rich in the calming compounds bisabolol and apigenin. Helps skin feel calmer and look less red after everyday stress, with antioxidant support. Chosen for formulas designed for sensitive skin.
Alfalfa and wild pansy
Alfalfa, a nutrient-dense legume with vitamins, minerals, chlorophyll and plant antioxidants; wild pansy, whose mucilage and plant sugars help the surface hold moisture. Together they help protect against everyday environmental stress and keep skin comfortable.
White peony root
A root long used in East Asian herbal tradition. Its plant antioxidants, including paeoniflorin, help protect the surface and support a calmer, more even-looking, radiant complexion. Found in brightening and balancing formulas.
Green tea, grape seed and cucumber
Green tea catechins and grape seed proanthocyanidins are widely studied plant antioxidants that help protect against the free radicals from UV light and pollution that make skin look dull. Cucumber is a light hydrator with a cooling feel. Found in toning formulas.
Ginkgo, hops, horsetail and yerba mate
Ginkgo and hops supply flavonoid antioxidants; horsetail's natural silica and yerba mate's caffeine give a light toning, tightening feel. Together they support a smoother, firmer-looking surface. Found in firming formulas for face and body.
Dandelion
Dandelion extract supplies flavonoids and phenolic acids for antioxidant support and a fresher, more balanced look on the skin. In the selection it appears alongside ginkgo and yerba mate in toning and firming formulas for the face and the body.
Actives
Vitamin C and vitamin E
Vitamin C neutralises free radicals and is used to brighten, helping skin look more even and radiant. Vitamin E softens, helps the skin hold moisture and protects the oils in a formula. The two work especially well together and reward consistent use with daytime sun protection.
Vitamin A esters
Retinyl palmitate and retinyl acetate, the gentlest and most stable members of the vitamin A family. They support natural surface renewal so skin looks smoother and more even over time. During pregnancy or breastfeeding, or alongside prescription retinoids, check with your doctor before use.
Alpha hydroxy acids
Glycolic acid, of the kind found in sugar cane, and lactic acid, of the kind found in milk. They loosen the bonds that hold dead cells on the surface so skin looks smoother, brighter and more even; lactic acid is also a humectant. Patch test on sensitive skin and use daily sun protection.
Arbutin
A naturally occurring compound found in bearberry, pear and cranberry, used as a gentle brightening agent that acts gradually. With regular use and daily sun protection, dark spots and uneven tone look softer. Found in brightening formulas.
Caffeine
The compound found in coffee and tea, with a tightening, toning action that helps the surface look firmer and less puffy. A mainstay of eye formulas, and used in body formulas for a toned feel.
Eye-contour peptides
Peptide complexes developed for the eye area, positioned by their makers to support a smoother, firmer-looking under-eye and a fresher look around dark circles and puffiness. Found in eye formulas in the selection.
Ferments and liposomes
Micro-organism ferments whose amino acids, peptides and sugars bind water and condition the surface; liposomes, microscopic spheres of phospholipids, carry actives in a protective shell and release them gradually onto the skin. Found in formulas built for consistent daily use.
Minerals and texture
Zeolite and kaolin
Zeolite, a porous crystalline mineral, releases heat when it meets water, which is the basis of self-warming formulas. Zeolite and kaolin both absorb excess surface oil and lift impurities. Found in cleansing and purifying formulas, applied as directed.
Sea salt and apricot seed
Crystals of evaporated sea water, and finely ground apricot kernel: physical exfoliants that polish away loose surface cells by gentle friction, so skin is smoother and brighter. Salt dissolves as it is worked, so the polish becomes gentler. Found in body polish formulas.
Silicate film-formers
Mineral salts of silicon that dry, as water evaporates, to a thin, invisible film that contracts slightly on the surface, giving a temporary tightened, smoother look until washed off. Found in express firming formulas.
Mica and titanium dioxide
Light-diffusing minerals used in cosmetics for their optical effect. Mica gives a formula its visible shimmer; titanium dioxide adds a soft-focus, brightening finish. Together they sit on the surface of the skin and diffuse light. Found in finishing and radiance formulas.
Sensitive skin, allergies and pregnancy
With sensitive skin, a known allergy, a medical skin condition, or during pregnancy or breastfeeding, a patch test and advice from a qualified healthcare professional are recommended before a new product is used. The full ingredient list of any product is available in store, product by product.
03 / Your ritual
Personal care.
In every sense.
A conversation about your skin. Time to discover. A ritual composed around the way you live.
01
A conversation
We begin with your skin, the routine you keep and what you would like to improve.
02
A considered selection
Explore textures, discover formulas and understand the purpose of each step.
03
A ritual to take home
Leave with a written guide to bring your selection into everyday life.
Your protocol, in detail
1. Understand your skin
Your adviser listens first. The conversation covers the result that matters most to you — hydration, radiance, the look of fine lines, firmness — together with the routine you keep today, any sensitivities, and the time and pace you prefer. If you have sensitive skin, a known allergy or a medical skin condition, this is the moment to say so; the full ingredient list of any product can be shown to you before it is tried.
2. Select your care
From what you have shared, your adviser proposes a small selection with a reason for each step. Some protocols begin with a single formula; others pair a daily product with a weekly treatment or a body ritual. The scale is set by your concern and your preference, and every formula is described from its own ingredient list, with what it is designed to do and what you can realistically expect. Textures can be experienced in store before you choose.
Where beauty technology is relevant to your concern, it is introduced here. The selection includes light-based devices for home use; your adviser explains the exact device, what it is designed to do and which skincare is confirmed for use with it, so the technology has a defined place in the routine.
3. Bring it into your routine
You leave with a written home skincare guide: the order of use and frequency for each step, how much to apply, and what to look for over the first weeks. Hydration, softness and radiance may be noticeable soon after application; the appearance of tone, texture and fine lines generally rewards consistent use over time. Your adviser is available for follow-up questions at any 24Auro location, and the protocol can be adjusted as your skin and the seasons change.
Good to know
Time
A first consultation takes as long as you would like it to take. You are welcome to look before anything begins.
Price and terms
Price, usage and the exchange or warranty terms that apply are explained before you decide.
Gifting
A protocol can be composed for someone else around their concern and preferred texture, with the home skincare guide included.
04 / Inside 24Auro
A world you
can step into.
Discover our selection, experience the textures and take time with an adviser.
Find your
golden moment.
Visit us in Hong Kong and Macau.
Causeway Bay · Hong Kong
SOGO Causeway Bay
B1-16, SOGO Causeway Bay, 555 Hennessy Road, Causeway Bay, Hong Kong
Taipa · Macau
The Venetian Macao
Shop 942, Grand Canal Street, Level 3, Shoppes at Venetian, The Venetian Macao, Estrada da Baía de N. Senhora da Esperança, s/n, Taipa, Macau
For questions or to arrange a consultation
contact@24auro.comQuestions & answers
About 24Auro
What is 24Auro?
24Auro is a luxury skincare destination inspired by gold and other precious elements. It brings together skincare, beauty technology and expert guidance in one refined experience, and shapes a personal skincare protocol around each person's skin, concerns, lifestyle and preferences. It has locations in Hong Kong and Macau.
What role does gold play in the skincare selection?
Gold is the inspiration for the destination and part of the identity of its signature formulas. In a formula, fine gold particles catch and diffuse light for a luminous, softened look. The benefit of any gold formula comes from the complete formulation around it, which is why we describe each product from its own ingredient list.
What makes 24Auro different?
The starting point is your skin. Your adviser listens before proposing anything, describes every formula from its own ingredient list, and gives each step of your protocol a reason. You leave with a written home skincare guide, and the decision, at every stage, remains with you.
Precious elements and ingredients
Is the gold real?
The signature formulas use 24-karat gold, and the ingredient list on each product's packaging is the reference. The karat figure describes purity; the amount of gold in a formula is a separate matter and depends on that formula's composition, which your adviser can show you product by product.
Is gold in skincare safe?
Safety depends on the form, the concentration and the complete formulation, so we speak about the exact product. Use each product as directed. With sensitive skin, a known allergy or a medical skin condition, we recommend a patch test and advice from a qualified healthcare professional before use.
What do pearl, truffle, caviar, diamond and platinum contribute?
Each gives a formula its character. Pearl and diamond powders support a luminous, refined-looking finish. Truffle and caviar extracts are chosen for richer, nourishing formulas. Platinum is the signature of the most advanced firming formulas. Hydration, smoothing and conditioning come from the complete combination of humectants, emollients, botanicals and actives around each element.
Where can I read about the other ingredients?
The ingredient glossary describes every family of ingredient in the selection, from humectants and plant oils to botanicals, actives and minerals, in plain terms. In store, the full ingredient list of any product is available on request.
Your protocol and results
What is a personal skincare protocol?
A routine composed for one person. Your adviser listens to your concern, your current routine and your preferences, proposes a considered selection with a reason for each step, and gives you a written home skincare guide covering the order of use, frequency and what to expect. Read how it works.
Do I need several products to begin?
The scale of a protocol follows your concern and your preference. Some protocols begin with a single formula; others pair a daily product with a weekly treatment. Each step is proposed with a reason, and the decision remains with you.
How long before I see results?
It depends on the product and on the result you are looking for. Hydration, softness and radiance may be noticeable soon after application. The appearance of tone, texture and fine lines generally rewards consistent use over time. Some express formulas create a temporary cosmetic tightening or smoothing effect.
I have sensitive skin, or I am pregnant. Can I use these products?
Suitability is checked product by product. We provide the complete ingredient list and recommend a patch test and advice from your doctor before a new active product is used, particularly one containing vitamin A esters or exfoliating acids. Tell your adviser at the start of the consultation.
Can I experience a product before choosing?
Yes. Textures and finishes can be experienced in store during your consultation, so you can judge a formula on your own skin before you choose. Your adviser can also tell you which samples are currently available and any conditions that apply.
Visiting us
Where are your locations?
Harbour City (Shop 2217–8, Level 2, Gateway Arcade, Tsim Sha Tsui), SOGO Causeway Bay, and The Venetian Macao (Shop 942, Grand Canal Street, Level 3, Shoppes at Venetian). Addresses and contact details.
Do I need an appointment?
You are welcome to visit any location without an appointment, and a first consultation takes as long as you would like it to take. If you would like to arrange a time or ask a question before your visit, write to contact@24auro.com.
Can I exchange a product, and is there a warranty on devices?
The exchange terms that apply to a purchase, and the warranty and service terms for any device, are explained to you in store before you decide. Please ask your adviser about any term that is unclear.